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目錄
? | 五年后再來CES 昔日構想已成真 |
? | 從今秋開始逐步迎接2,000人入住未來家園 |
? | 通過以人為本的技術實現(xiàn)“量產(chǎn)幸福” |
? | “乘法發(fā)明”創(chuàng)造移動出行的未來 |
1月7日,豐田章男會長在美國拉斯維加斯舉行的世界級技術展覽會“CES 2025”上,出席了新聞發(fā)布會。
2020年,豐田章男時任社長,在當年的CES上發(fā)表了演講,首次向世界展示了Woven City的宏偉構想。時光荏苒,五年后的今天,他再次宣布:Woven City的首個實證區(qū)域建設已經(jīng)完成,將正式開始籌備實證項目啟動工作。
豐田會長曾表示對Woven City的定位是“移動性的測試場”,其核心概念是打造一座“以人為本的城市”“實證試驗的城市”“可持續(xù)升級的城市”。
本篇豐田時報將圍繞上述實證主題,為各位呈現(xiàn)豐田會長的完整演講。
豐田會長
大家下午好,非常感謝大家今天來到這里,還帶來了這么多攝像機。我感覺自己像泰勒?斯威夫特一樣(備受矚目)。
Good afternoon, everyone…and thank you so much for being here today…and for bringing so many cameras! I feel like Taylor Swift!
閑話不說,當聽到“豐田”這個名字時,大家可能會想到汽車的可靠、品質(zhì)或性價比。
But seriously, I'll bet that when you hear the name Toyota…you probably think of words like dependability, value, or affordable transportation…
能夠率先想到“未來的實證試驗城市”的人應該很少。但五年前,就在這個舞臺上,我當時系著同樣的領帶。
In fact, I'm pretty sure that "prototype town of the future" isn't the first thing that pops into your head! But five years ago…on this very stage…in this very room… Apparently I was wearing the same tie…
五年前參加CES 2020登臺演講的豐田社長(時任)
宣布了豐田將建造一個實證城市,“Woven City”。
I announced that Toyota…would be building exactly that. We call it Woven City.
“Woven City”位于日本美麗的富士山腳下。“Woven City”不僅僅是一個生活、工作和娛樂的地方,它還是一個人們可以發(fā)明和開發(fā)各種新產(chǎn)品和新想法的地方。
Located at the base of beautiful Mt. Fuji in Japan…Woven City is more than just a place to live, work and play…Woven City is a place where people can invent and develop all kinds of new products and ideas…
這是一個居民們可以在自發(fā)地參加實證試驗的環(huán)境,發(fā)明者有機會在安全的現(xiàn)實生活中自由驗證他們的想法。
It's a living laboratory where the residents are willing participants…giving inventors the opportunity to freely test their ideas in a secure, real-life setting…
“Woven City”歡迎來自世界各地的朋友,一起思考、改善未來生活。
A place where we can welcome people and partners from around the world to join us in our quest to imagine and improve how all of us live in the future.
今天,我很高興地宣布,我們已經(jīng)正式完成了“Woven City”第一階段的建設。
Well today, I am happy to announce that we have officially completed phase one of our Woven City campus…
豐田會長
從今年開始,“Woven City”將有居民入住,逐步將這里發(fā)展成為真正的實證試驗之城。隨著每個階段的建成,最終將有約2000名居民。
This year, residents will begin moving in…as we slowly bring our Woven City to life. As each phase is complete, our population will eventually grow to around 2,000 people…
其中包括豐田員工及家人、退休人員、零售商、參加實證試驗的科學家、各行業(yè)的合作伙伴、企業(yè)家、研究人員等。
and will include: Toyota employees and their families…, retired people…, retailers…, visiting scientists…, industry partners…, entrepreneurs…, academics…
當然,我們也十分歡迎寵物的入住。這是我的寵物,她叫米妮,她一定能很適應這里?!癢oven City”的所有交通工具都將是低排放或零排放的。
and of course…their pets! This is mine… Her name is Minnie. And she'll fit right in because all transportation in Woven City will be low to zero emission!
這是因為可持續(xù)發(fā)展是我們的主要優(yōu)先事項。并且我們獲得了日本首個面向社區(qū)的LEED白金認證,這也是最高標準。
That's because sustainability is one of our major priorities…and we are proud to have received Japan's first LEED Platinum certification for a community…the highest standard awarded.
*LEED為Leadership in Energy and Environmental Design的縮寫。是由美國綠色建筑協(xié)會運營的建筑和城市環(huán)保性能評價體系。Woven City已于2023年3月獲得此認證。
在“Woven City”,我們專注于四個領域的研究和創(chuàng)新:人員、貨物、信息以及能源的“移動出行”。
We plan to focus on 4 key areas of research and innovation: the mobility of people…goods…information…and energy.
我們將“Woven City”視為一個“移動性的測試場”,在這里開發(fā)各種課題的解決方案。
We think of Woven City as a “test course for mobility"…where we can develop any number of solutions…
從個人移動設備,例如電動輪椅賽車,到夜間安全護送你回家的無人機,再到為老年人提供支持和陪伴的互動寵物機器人,每個人都能夠體驗這些設備帶來的快速移動及貼心陪伴的樂趣!
From personal mobility devices…like a wheelchair racecar…because everybody should experience the joy of going fast to drones that safely escort you home at night…to interactive pet robots that provide support and companionship for the elderly…
還有我們的合作伙伴Joby制造的飛行汽車。如果能夠飛行,那就從“Woven City”到東京,讓我們享受快速且無交通擁堵的旅程!
to flying cars like this one…made by our friends at Joby, making the trip from Woven City to Tokyo… fast and traffic free!
我們與像Joby這樣的合作伙伴一起攜手創(chuàng)造,甚至把一座舊工廠大樓改造成了一間大到足以容納一架飛機的實驗室。
And for partners like Joby, we've even transformed one of our former factory buildings into a laboratory big enough to house an airplane!
所以,任何正在尋找一個真正大空間工作的發(fā)明家們,請記住我們。
So for any of you inventors out there looking for a really big space to work in…please keep us in mind!
豐田會長
“Woven City”的住宅將會成為未來技術的測試場所,像協(xié)助我們?nèi)粘I畹募矣脵C器人等,都可在此進行測試。
Homes in the Woven City will eventually serve as test sites for future technology such as in-home robotics, to assist with daily life.
事實上,我們目前正在開發(fā)一種搭載了攝像頭的機器人,它能夠觀察人類的動作,并學習做家務。
In fact, we're currently developing robots that learn everyday tasks through camera assisted, human demonstration.
眾所周知,在日本等亞洲國家,疊衣服是一項重要的家務。
For example, folding clothes…is one task we take very seriously in Japan… and Asia for that matter…as you can see…
你瞧,這是我們的一名團隊成員,他正手持攝像機,給機器人展示T恤衫的折疊方法呢。而那邊的機器人在學習了相關數(shù)據(jù)后,竟然在一夜之間就學會了三點式折疊法!
So here's one of our team members using hand held cameras to show our robots the Japanese way to fold a t-shirt…and now here's the robot the next day…after studying the data that was sent to it…it's learned overnight, how to execute a three-point fold…perfectly!
這只是其中的一個案例。我們希望能夠將這些技術在“Woven City”進行開發(fā)和測試。
This is just one example of the kind of technology we imagine being developed and road tested at Woven City.
我們也在積極推進自動化物流以及借助e-Palette自動駕駛實現(xiàn)的移動等自動化領域的發(fā)展。
Autonomy is another…including autonomous logistics and autonomous transportation with our e-Palette.
悄悄地說,我曾經(jīng)認為自動駕駛汽車有點無聊。直到我們的團隊向我展示了這輛能夠自動移動的豐田賽車,我的想法才發(fā)生了改變。
Now, between you and me…as Toyota's Master Driver, I've personally thought autonomous vehicles were a bit…you know… boring…until our team showed me these two Toyota race cars that drift autonomously….
小朋友要是看到,肯定會說“太棒了!”我自己也特別想體驗一下。
I mean, as the kids would say…that slaps…and I'm totally here for it!
自動駕駛是計劃在“Woven City”進行開發(fā)的眾多技術中的一項。
So autonomous driving will be among the many technologies we intend to develop at Woven City, including Artificial Intelligence.
特別是AI,我們希望活用這項技術,擴大“Woven City”的范圍。這樣就可以將在“Woven City”做的項目通過虛擬互動,與外部的人們鏈接起來。
Among other things, we hope to use AI to help expand the reach of Woven City…allowing people to virtually interact with the city and its projects.
他們還試圖在“Woven City”為我制作一個虛擬化身,但這還在制作中!
They're also trying to make a virtual avatar of me at Woven City…but clearly…that's a work in progress!
2021年動工的“Woven City”,是由“Woven by Toyota”的團隊成員,充滿愛意制作出來的。
I have to say, that from the day we broke ground in 2021… Woven City has been a true labor of love for our team members at Woven by Toyota…an independent company we created to support this project.
“Woven by Toyota”是支持這個項目的獨立公司,目前有從世界60多個國家和地區(qū)聚集的2200名成員。
With 2,200 team members…from over 60 different countries around the world….
“Woven by Toyota”的使命是,創(chuàng)造以人為本的技術,拓展移動出行的邊界,量產(chǎn)幸福。
Woven By Toyota's mission is to create human centric technologies…expanding mobility…and well-being for all.
我們也在研發(fā)汽車的新型操作系統(tǒng)“Arene”,以及能夠再現(xiàn)真實世界環(huán)境的數(shù)字孿生平臺。
This includes a new operating system for cars…called Arene…a Digital Twin platform…which replicates real world environments…
另外,Vision AI可以通過分析視頻數(shù)據(jù),并與AI相結合,來深刻理解人與物的動作。
and Vision AI…which combines video data analysis with artificial intelligence to better understand the movement behavior of people and objects.
我們將活用現(xiàn)實和數(shù)據(jù)兩種環(huán)境,讓新技術在“Woven City”迅速開展實證試驗和研發(fā)。
By utilizing both real and digital environments, we aim to accelerate the pace at which new technologies can be tested and developed at Woven City.
豐田會長
大家可能會有疑問“Woven City會給豐田帶來怎樣的收益”。
Now… I know what you're thinking…will this Woven City make Toyota any money?
也許沒有收益!但沒關系。
Well… maybe not! But that's ok.
因為作為全球公民,我認為豐田有責任投資我們共同的未來,與他人分享豐田的知識及技術,支持有益于地球和人類的新想法。
Because as global citizens, I believe Toyota has a responsibility to invest in our collective future…to share what we've learned with others…and support new ideas that benefit the planet and its people.
通過新創(chuàng)意為人們提供幸福,這就是我們創(chuàng)建“Woven City”的初衷。
And that, more than anything else… is why we created Woven City.
今年夏天,我們將舉行一場Pitch競賽,為需要經(jīng)濟支援的初創(chuàng)企業(yè)或個人,提供在“Woven City”實證試驗的創(chuàng)意資金。
It's also why this summer we're launching a pitch competition for fully funded “scholarships" to the Woven City for start-ups or individuals who need financial support to bring their ideas to life.
通過把豐田的優(yōu)勢與不同行業(yè)的優(yōu)勢結合,我們便能創(chuàng)造出,僅僅依靠自身無法實現(xiàn)的新價值、新產(chǎn)品以及新服務。
We believe that by combining Toyota's strengths…with those from different industries…we'll be able to create new value, new products and new services, we could never achieve on our own.
我們認為這是一種“乘法發(fā)明”。一起合作,就能達成“Sky is the summit”的境界,一切皆有可能!
We think of it as invention by kakezan……or invention by multiplication. Because when it comes to what's possible when we work together…the sky's the limit!
說到“天空”,我們也關注火箭*。移動出行的未來不應僅限于地球,也不應僅由一家汽車公司來定義!
And speaking of sky, we're exploring rockets too…because the future of mobility shouldn't be limited to just earth…or just one car company for that matter!
*將陸、海、空中的移動出行擴大到宇宙,基于該視野,Woven By Toyota決定投資Interstellar Technologies株式會社,同時決定提供支持,助力將豐田在制造領域的專業(yè)知識活用于推動火箭的量產(chǎn)化。
也或許有人不知道,豐田很快將迎來100周年。但不是作為一家汽車公司,而是作為世界上第一臺自動織機的發(fā)明者。
Toyota, if you didn't know, will soon be celebrating its 100th year anniversary…not as a car company…but as the inventor of the world's first automatic loom.
沒錯,豐田最初不是制造汽車的,而是織布的。這就是為什么我們將 “Woven City” 的未來居民稱為“Weavers(編織者)”。
That's right. We didn't start out by making cars, we began by weaving fabric. That's why we think of the future residents of Woven City…as Weavers.
就像汽車試駕一樣,“Woven City”的居民將體驗發(fā)明家們研發(fā)的新產(chǎn)品和服務,肩負起共同紡織未來的重要作用。
Because much like test drivers for cars…our residents will be the ones who use and experience the new products and services our inventors develop…and will play a critical role in pulling all the threads together.
“Woven City”的核心是合作,是將不同的觀點、才能和能力編織在一起,為我們的未來創(chuàng)造新的“理所應當”。
For me…at its core…Woven City is about collaboration…its about the opportunity to weave together diverse points of view, talents and abilities…to create a new kind of fabric for our future.
在未來,我們不僅期望能改變?nèi)藗兊纳?,更希望能夠打動大家的?nèi)心。
A future…where we hope to not only move people…but move hearts.
今天,聽到我這番發(fā)言后,那些渴望創(chuàng)造更美好未來、想要做出改變、立志做有價值之事,且為此而心動的人們,請接受參與“Woven City”的邀請函吧。
So today, I say…to anyone…in any corner of the world…inspired or excited…to make a difference…make a change…or make it count…please consider this…your official invitation, to join us at Woven City.
謝謝
Thank you very much.
入住Woven City參與實證的居民,預計到2025年秋季啟動時約為100人左右。
計劃初始居民將主要是豐田及Woven by Toyota等方的相關人員及其家人。
之后居民范圍將擴展到Inventor等群體,計劃從2026年度開始,普通公眾也將作為Woven City居民參與實證。
此外,Inventor中已確定有大金工業(yè)、達亦多(Dydo Drinco)、日清食品、UCC Japan和增進會集團(Zoshinkai Holdings Inc.)這五家公司。
為了讓初創(chuàng)企業(yè)、創(chuàng)業(yè)家以及大學和研究機構等在未來也能活用Woven City,今年夏季將啟動“加速進程(Accelerator)計劃”的招募工作。
豐田時報也將繼續(xù)關注Woven City,多樣化的參加者們通過“乘法發(fā)明”帶來創(chuàng)新,會編織出怎樣的未來,讓我們一同期待。